DM Accounting

DM Consulting

A family-owned accounting firm located in Sofia, Bulgaria.

"Understanding the complexities of accounting can be daunting for new entrepreneurs, and our mission is to guide them through this process seamlessly, allowing them to focus on growing their businesses with confidence."

- Desislava and Tonia, Co-Founders

The DM brand embodies a playful and approachable demeanor towards accounting, yet maintains an underpinning of trustworthiness and stability in its tone.

I had the privilege of collaborating with DM Consulting on developing their brand identity and visual communication strategy.

The logo

A sophisticated monogram, seamlessly intertwining the initials "D" and "M" from Desislava Mashalova. It exudes elegance and professionalism, reflecting the expertise and reliability of the company.

And the color palette:

Dark Blue: This deep, rich shade of blue-purple evokes a sense of stability and trustworthiness. It serves as the backbone of the brand, anchoring its identity with a timeless appeal. This color communicates authority and reliability, perfect for an accounting firm like DM Consulting.

Warm white: This soft, warm hue of beige adds a touch of warmth and approachability to the brand. It balances out the deeper tones of the primary color, injecting a friendly and welcoming vibe. This color conveys a sense of empathy and understanding, fostering a connection with clients and making them feel at ease.

Together, these colors create a harmonious blend that speaks volumes about DM Consulting's brand personality. The contrast of the deep blue with the soft beige- creates a striking contrast that is both eye-catching and inviting. It reflects the brand's commitment to professionalism, reliability, and client-centric approach, making it a standout in the accounting industry.